📄 Page-by-Page Build Plan
The redesigned site requires 22 distinct pages/URLs (up from ~6 currently). Each page below includes its purpose, all sections to build, primary keyword, and conversion CTA. Pages are grouped by type.
🏛️ Core Navigation Pages (6 pages)
Full Rebuild
H1: Hypnotherapy for Women Online
The primary conversion page. Must answer: Who is this for? What do I get? Why trust Kristen? What do I do next? — all within the first scroll.
Section 1Sticky Navigation Bar (logo + links + CTA button)
Section 2Hero — Kristen photo, benefit headline, sub-headline, CTA button, social-proof bar
Section 3"Is This You?" — 3 pain-point statements with icons for women 60+
Section 4Services Overview — card grid (6–8 modalities) with icons + "Learn More"
Section 5Meet Kristen — photo, condensed story, credentials badges, About CTA
Section 6Testimonials — 3–5 cards + Google Reviews widget + AggregateRating schema
Section 7Lead Magnet Opt-in — free guide offer + email capture form
Section 8FAQ Accordion — 8 questions, FAQPage schema
Section 9Final CTA — "Book My Free Discovery Call" + embedded Calendly widget
Section 10Footer — logo, bio, nav, social, contact, newsletter, legal links
🎯 Primary CTA: "Book My Free Discovery Call" → Calendly embed | Secondary CTA: Lead magnet opt-in form
Full Rebuild
H1: Meet Kristen Riehle — Certified Hypnotherapist
The trust-building cornerstone of the site. Women 60+ will read this page deeply before booking. Person schema lives here.
Section 1Hero — Kristen's photo + headline + warm introduction
Section 2Personal Story — the "Dark Night of the Soul" narrative, expanded and broken into readable sections
Section 3My Healing Philosophy — how she works, what clients can expect
Section 4Credentials & Training — logo badges, certifications, years of practice, training programs
Section 5Locations — Tucson, Houston, Richwood NJ, and Online (Zoom)
Section 62–3 Featured Testimonials
Section 7CTA — "Ready to Work with Kristen?"
🎯 Primary CTA: "Book Your Free Discovery Call" → Calendly
New Page
H1: Soul Healing Services & Investment
Overview hub for all modalities + pricing information. Reduces the cost-uncertainty barrier that prevents bookings. Links out to individual service pages.
Section 1Intro — "What We Offer" + who it's for
Section 2Service Cards — all 10+ modalities with icon, name, 2-line description, and "Learn More" link
Section 3Session Formats — Zoom vs In-Person, what to expect in a session
Section 4Investment / Pricing — starting rates, packages, or "Book a call to discuss"
Section 5FAQ snippet — "How many sessions do I need?"
Section 6CTA — Discovery call booking
🎯 Primary CTA: "Book a Free Call to Discuss Your Options" → Calendly
Full Rebuild
H1: Book a Session — Online & In-Person
Currently footer-only. Needs to become a full conversion page with embedded booking widget and all 3 physical locations mapped.
Section 1Intro — "Let's Connect" with warm copy
Section 2Calendly Inline Embed — free discovery call booking
Section 3Contact Details — email, phone, office hours
Section 4Locations — Tucson (Google Map embed), Houston (Map), Richwood NJ (Map)
Section 5Online/Zoom info — "All sessions also available nationwide via Zoom"
Section 6Simple contact form (name, email, message) as fallback
🎯 Primary CTA: Inline Calendly booking widget (no external redirect)
New Page
H1: Client Stories & Transformations
Dedicated social proof page — feeds AggregateRating schema and Google's review prominence. Women 60+ rely heavily on peer stories before committing.
Section 1Intro headline + Google Reviews badge/widget
Section 2Full testimonials grid — 10–20 client stories with name, city, modality, and outcome quote
Section 3Video testimonials (if available)
Section 4CTA — "Ready for your own transformation?"
🎯 Primary CTA: "Start Your Journey — Book a Free Call"
Update
H1: Soul Healing Resources & Articles
Blog index redesign with category filtering, featured posts, and a newsletter opt-in embedded in the sidebar or inline.
Section 1Category filter bar (All · Hypnotherapy · Life Purpose · Astrology · Healing Tips)
Section 2Featured post (latest or most popular) — large card
Section 3Post grid — 3-column cards with thumbnail, title, excerpt, date
Section 4Inline newsletter CTA — "Get healing insights in your inbox"
🎯 Secondary CTA: Newsletter sign-up opt-in in sidebar/inline
🌿 Service Landing Pages (4 pages)
New Page
Primary SEO Page
The highest-volume service page — core keyword landing page for national SEO. Must be comprehensive enough to rank and thorough enough to convert.
Section 1Hero — what hypnotherapy is, who it helps, CTA
Section 2What is Hypnotherapy? — plain-language definition (GEO-optimized, citable)
Section 3How Kristen's sessions work — step-by-step session walkthrough
Section 4What can it help with? — trauma, purpose, anxiety, grief, limiting beliefs
Section 5Online vs In-Person — how Zoom sessions work
Section 6Testimonials — 2–3 hypnotherapy-specific stories
Section 7FAQ (hypnotherapy-specific) + FAQPage schema
Section 8CTA — Book a free call
🎯 Primary CTA: "Book a Free Hypnotherapy Discovery Call"
Full Rebuild
SEO Page
Currently exists but needs a full SEO-focused rebuild. Targets "QHHT online" and "past life regression therapy" — both low-difficulty, high-relevance keywords.
Section 1Hero — what QHHT / PLR is, who it's for
Section 2What is QHHT? (Dolores Cannon method, explained plainly — citable by AI)
Section 3What is Past Life Regression?
Section 4What to expect in a session
Section 5Is this done online? — online session explanation
Section 6Client testimonials (regression-specific)
Section 7FAQ + FAQPage schema
Section 8CTA
🎯 Primary CTA: "Book a QHHT / Past Life Regression Session"
New Page
SEO Page
Astrology is a separate audience intent from hypnotherapy — it deserves its own page so it can rank independently. Also unlocks a high-volume keyword set (2,900/mo for "astrology reading online women").
Section 1Hero — what Kristen offers for astrology, who it helps
Section 2Birth chart reading — what it reveals, how it's done
Section 3How astrology + hypnotherapy work together
Section 4What to expect in a reading session
Section 5Testimonials (astrology-specific if possible)
Section 6CTA
🎯 Primary CTA: "Book Your Astrology Reading"
Full Rebuild
SEO + Revenue
Currently a one-liner. Needs a proper page explaining the membership model, what's included, and how to join. This is a recurring revenue opportunity.
Section 1Hero — what tarot + membership includes
Section 2Membership benefits — what members get each month
Section 3Pricing / how to join (Stripe integration)
Section 4FAQ
Section 5CTA — Join the membership
🎯 Primary CTA: "Join the Membership" → Stripe payment link
🎁 Lead Generation Pages (2 pages)
New Page
Conversion-Only Page
Standalone landing page with NO navigation — single purpose: capture email in exchange for the free guide or meditation audio. This page doubles as the future Facebook ads destination URL.
Section 1Headline — the transformation promise of the free resource
Section 2What you'll learn / what's inside — 5 bullet benefits
Section 3Email opt-in form — name + email + submit button
Section 4Social proof snippet — "Join 500+ women who have…"
Section 5Mini bio — one paragraph on Kristen + headshot
🎯 Only CTA: Email opt-in form → Mailchimp/ConvertKit → 3-email welcome sequence
New Page
Post-opt-in and post-booking page. Confirms the action, sets expectations, and introduces a second micro-conversion (book a call if they came from the lead magnet, or follow on social if they just booked).
Section 1Confirmation message — "You're in! Check your inbox."
Section 2Next step offer — "While you wait, why not book your free discovery call?"
Section 3Social follow prompts — YouTube, Facebook
🎯 Secondary CTA: Calendly booking link as the "next step"
🤖 GEO / AI Visibility Pages (2 pages + 2 files)
GEO — New
Structured plain-text page written for AI crawlers (ChatGPT, Gemini, Perplexity, Claude). Provides definitive, citable facts about Soul Therapy TCT that AI assistants can use when recommending the practice. Not primarily a human-facing page — but it should look professional if a human lands on it.
Block 1Business overview — name, owner, mission, who it serves
Block 2Services list — each modality with a plain-English definition
Block 3Credentials — Kristen's certifications, training, years of experience
Block 4Session formats — online (Zoom, national) + in-person (locations)
Block 5Booking process — step-by-step how to work with Kristen
Block 6FAQ — 10 questions in plain Q&A format for AI citation
Block 7Contact info — canonical URL, email, phone, social handles
🤖 Format: Clean HTML with clear heading hierarchy. No JavaScript. No fancy CSS. Easily parsed by AI crawlers.
GEO — New
Two plain-text files at the domain root that signal to AI crawlers what to index and where to find authoritative content. Critical for GEO strategy.
llms.txtLists all indexable pages with short descriptions. Points AI crawlers to /llm-info as the primary reference.
robots.txtAllows GPTBot, Google-Extended, PerplexityBot, and ClaudeBot. Disallows only admin/login paths.
🤖 These are plain-text files — create via FTP or WP file manager. No plugin required.
📝 Blog Posts — Phase 1 Content (4 posts)
New Content
SEO + GEO
Four new posts to establish topical authority, target high-volume informational keywords, and provide content for AI assistants to cite. Each post follows the same template: definition → explanation → application → CTA.
Post 15"What Is QHHT? A Beginner's Guide" — 1,500+ words, targets 1,300/mo keyword, GEO priority
Post 16"5 Signs Your Soul Is Ready for Transformation" — 1,200 words, audience hook, leads to lead magnet
Post 17"How to Find Life Purpose After 60" — 2,000 words, pillar post, targets 3,600/mo keyword
Post 18"Hypnotherapy vs. Talk Therapy for Trauma" — 1,500 words, objection handling, GEO citation target
🎯 Every post CTA: "Ready to begin your healing journey? Book a free discovery call with Kristen."
⚖️ Legal & Utility Pages (4 pages)
New Page
Required for GDPR/CCPA compliance, lead magnet email collection, and Google Analytics usage. Use a policy generator (Termly, iubenda) and customize for the practice.
⚖️ Link in footer. Must cover: data collected, use of cookies, GA4, email marketing, third-party tools (Calendly, Stripe, Mailchimp).
New Page
Required for alternative healing practices. States clearly that services are not a replacement for licensed medical or psychological treatment. Also protects from liability.
⚖️ Must state: "Soul Therapy TCT services are not intended to diagnose, treat, cure, or prevent any medical condition." Link in footer and on all service pages.
New Page
A custom 404 page prevents bounce when a visitor hits a broken link. This is especially important after the broken-link audit redirects traffic to fixed URLs — any missed redirects land here.
🎯 Include: "Page not found — but your transformation is." + navigation links back to key pages + CTA to book a call.
Phase 2 Prep
Build a simple holding/waitlist page now for the course library that will migrate off Thinkific in Phase 2. Prevents a dead URL and captures interested leads in the meantime.
🎯 Simple copy: "Our course library is moving here soon — join the waitlist to be notified." + email opt-in form.